Merge tags list

Personalization is a powerful way to delight your recipients. Learn more about personalization in our getting started guide. To personalize postcards, you'll need to use merge tags. This article is a complete list of all merge tags we support. Custom data you import with your contacts also have their own merge tags that you can use in your designs.

Available merge tags

Campaign data

{{campaign_name}}

Inserts the name of your campaign

{{sender_name}}

Inserts the sender's name -- this is often a company.

{{sender_address1}}

Inserts the sender's first line of an address (ex: 435 Main Street)

{{sender_address2}}

Inserts the sender's second line of an address (ex: Apt 55)

{{sender_city}}

Inserts the sender's city

{{sender_state}}

Inserts the sender's state

{{sender_zip}}

Inserts the sender's zip

Recipient data

{{firstname}}

Inserts the recipient's first name

{{lastname}}

Inserts the recipient's last name

{{address1}}

Inserts the recipient's first line of an address (ex: 435 Main Street)

{{address2}}

Inserts the recipient's second line of an address (ex: Apt 55)

{{city}}

Inserts the recipient's city

{{state}}

Inserts the recipient's state

{{zip}}

Insert the recipient's email

{{email}}

Insert the recipient's company

{{company}}

Inserts the recipient's zip

{{person_identifier}}

Inserts the recipient's unique person identifier. This value is generated by Mailjoy and is uniquely assigned to each contact.

{{mailer_identifier}}

Inserts the recipient's unique mailer identifier. This value is generated by and is uniquely assigned to a person's specific. Note: This is only generated after a campaign is ordered.

{{conversionurl}}

Inserts the recipient's conversion URL for tracking. It's only usable if conversion tracking is enabled. Note: This is only generated after a campaign is ordered. URLs are in the format http://pst.to/mailer_identifier so an example would be http://pst.to/84b66745